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Fresh Approach Ltd

Name: Fresh Approach Ltd
Address: Kenya
Telephone: 254722331082

Kenya

1.4

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Business Description

At Fresh Approach, we have more than 25 years of experience growing and exporting fresh fruit and vegetables, including fine and extra-fine beans, snow peas, passion fruit, and other exotic fruits and vegetables. We supply customers from across Europe and the Middle East.

We have full control of our value chain, from seed to the final product, which allows us to provide high quality to our partners and comply with all European standards.

By working with us, you are not only guaranteed quality produce, but you can also be confident that you are receiving a safe product and working with a reliable partner

Business Details

Country:

Kenya

Business Types:

Exporter/Wholesaler, Farming / Production / Processing / Packing

Main Markets:

Canada, France, Germany, Poland, United Arab Emirates, United Kingdom

Main Products:

Avocado; Baby Corn; Beans; Mango; Passion Fruit; Snap Pea; Snow Pea

Year Established:

2000

Fresh Approach Ltd. exports a range of fresh produce like avocado, baby corn, beans, mango, and passion fruit — crops that are in high demand in Europe and North America. Being based in Kenya gives them access to tropical growing conditions and a strong agricultural base. Their target markets include Canada, France, Germany, Poland, the UAE, and the UK — regions where fresh fruit and vegetable demand is growing. Having both farming and export activities in-house allows for better quality control and faster delivery. The company website is available, which helps build trust with international buyers. The lack of a specified address may raise concerns about physical presence, so buyers should verify the business location through official channels.

Trade Capabilities

Business Terms

Preferred Payment Term:

Not specified

Preferred Trade Term:

Not specified

Port Of Loading:

Not specified

Accepted Currency:

USD

Trade Ability

Annual Revenue Amount:

Annual revenue of USD 5M~10M

Numbers Of Employees:

11-50 employees

Avg Response Time:

Fresh Approach Ltd. only accepts USD, which may limit access for buyers using other currencies. The lack of specified shipping terms and port of shipment makes it hard to plan logistics or compare costs with other suppliers. This could raise concerns about transparency — buyers should confirm these details before placing orders to avoid delays or unexpected costs. Fresh Approach Ltd. has a headcount of 11-50 employees and an annual turnover of USD 5-10 million, placing them in the mid-sized supplier category. This size often means they can offer personalized service and faster response times compared to larger, more bureaucratic suppliers. The lack of specified quality certifications and inquiry response time makes it harder to verify their compliance and reliability — buyers should request documentation or ask for a sample to confirm product quality and service consistency.

Products / Services Offered

Fresh Approach Ltd. offers a diverse range of fresh produce including avocado, baby corn, beans, mango, passion fruit, snap pea, and snow pea — a mix that appeals to both ready-to-eat and processed food markets. This variety suggests they serve buyers looking for multiple tropical and Asian-style ingredients in one supplier. The inclusion of both common and niche items like baby corn and passion fruit indicates a focus on specialty or premium produce, which can be a competitive edge in high-end or gourmet supply chains.

Supplier Verified

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Only the account email is verified, while the work email, phone number, and business documents are all unverified. This raises concerns about the legitimacy of Fresh Approach Ltd and could signal a higher risk for buyers. In international trade, verified contact details and documents are essential to confirm a supplier's authenticity and reliability.

Export Countries

Canada

France

Germany

Poland

United Arab Emirates

United Kingdom

Western Europe

50%

North America

17%

Eastern Europe

17%

Middle East

17%

Fresh Approach Ltd. operates in 6 countries across 4 regions, with a strong 50% focus on Western Europe — France, Germany, and the United Kingdom. North America, Eastern Europe, and the Middle East each account for 17% with one country each. This regional imbalance shows a strategic emphasis on Western Europe while maintaining minimal presence in other key markets, suggesting a preference for established, high-volume economies.