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    1. All Suppliers
    2. /
    3. Fresh Approach Ltd

    This is the supplier profile page of Fresh Approach Ltd, where buyers can explore products, connect directly with the supplier for pricing inquiries.

    Business Description

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    Fresh Approach Ltd

    Kenya FlagKenya

    3.4

    19 inquiries

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    Business Details

    Country:

    Kenya

    Business Types:

    Exporter/Wholesaler, Farming / Production / Processing / Packing

    Main Markets:

    Canada, France, Germany, Poland, United Arab Emirates, United Kingdom

    Main Products:

    Avocado; Baby Corn; Beans; Mango; Passion Fruit; Snap Pea; Snow Pea

    Year Established:

    2000

    Fresh Approach Ltd. exports a range of fresh produce like avocado, baby corn, beans, mango, and passion fruit — crops that are in high demand in Europe and North America. Being based in Kenya gives them access to tropical growing conditions and a strong agricultural base. Their target markets include Canada, France, Germany, Poland, the UAE, and the UK — regions where fresh fruit and vegetable demand is growing. Having both farming and export activities in-house allows for better quality control and faster delivery. The company website is available, which helps build trust with international buyers. The lack of a specified address may raise concerns about physical presence, so buyers should verify the business location through official channels.

    Trade Capabilities

    Business Terms

    Preferred Payment Term:

    Not specified

    Preferred Trade Term:

    Not specified

    Port Of Loading:

    Not specified

    Accepted Currency:

    USD

    Trade Ability

    Annual Revenue Amount:

    Annual revenue of USD 5M~10M

    Numbers Of Employees:

    11-50 employees

    Avg Response Time:

    -

    Fresh Approach Ltd. only accepts USD, which may limit access for buyers using other currencies. The lack of specified shipping terms and port of shipment makes it hard to plan logistics or compare costs with other suppliers. This could raise concerns about transparency — buyers should confirm these details before placing orders to avoid delays or unexpected costs. Fresh Approach Ltd. has a headcount of 11-50 employees and an annual turnover of USD 5-10 million, placing them in the mid-sized supplier category. This size often means they can offer personalized service and faster response times compared to larger, more bureaucratic suppliers. The lack of specified quality certifications and inquiry response time makes it harder to verify their compliance and reliability — buyers should request documentation or ask for a sample to confirm product quality and service consistency.

    Products / Services Offered

    Fresh Approach Ltd. offers a diverse range of fresh produce including avocado, baby corn, beans, mango, passion fruit, snap pea, and snow pea — a mix that appeals to both ready-to-eat and processed food markets. This variety suggests they serve buyers looking for multiple tropical and Asian-style ingredients in one supplier. The inclusion of both common and niche items like baby corn and passion fruit indicates a focus on specialty or premium produce, which can be a competitive edge in high-end or gourmet supply chains.

    Supplier Verified

    Verify account email

    Only the account email is verified, while the work email, phone number, and business documents are all unverified. This raises concerns about the legitimacy of Fresh Approach Ltd and could signal a higher risk for buyers. In international trade, verified contact details and documents are essential to confirm a supplier's authenticity and reliability.

    Export Countries

    Canada FlagCanada

    France FlagFrance

    Germany FlagGermany

    Poland FlagPoland

    United Arab Emirates FlagUnited Arab Emirates

    United Kingdom FlagUnited Kingdom

    Western Europe

    50%

    North America

    17%

    Eastern Europe

    17%

    Middle East

    17%

    Fresh Approach Ltd. operates in 6 countries across 4 regions, with a strong 50% focus on Western Europe — France, Germany, and the United Kingdom. North America, Eastern Europe, and the Middle East each account for 17% with one country each. This regional imbalance shows a strategic emphasis on Western Europe while maintaining minimal presence in other key markets, suggesting a preference for established, high-volume economies.

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    Supplier Review

    Summary by Vivian

    TRUST STARS

    3.4/5

    0 Reviews

    Fresh Approach Ltd, established in 1989 as Kibwezi Growers, is a horticulture company based in Nairobi, Kenya. They specialize in exporting high-quality fruits, vegetables, and fresh produce worldwide, with a focus on sustainability and fair compensation for their farmers. The company emphasizes quality control and food safety, adhering to strict hygiene and traceability standards throughout their production chain. They implement regular testing and controls to maintain food safety. Fresh Approach Ltd is GLOBALG.A.P certified and cognizant of EU legislation on food safety. The company is led by a Managing Director with a team of 20 full-time employees and over 200 contracted farmers. They have qualified agronomists and food technologists who work with quality control officers. The company also engages in regular farmer training on best practices and farm management.

    Company Verification

    1/4

    Profile Completeness

    78%

    Avg. Product Score

    1.6/5

    Responsiveness

    0%

    Certification

    -

    Fresh Approach Ltd
    Fresh Approach Ltd
    1 yrs

    Kenya FlagKenya

    •

    3.4

    •

    Catherine M (Founder/ Owner)

    Active

    Year Established: 2000

    Business type

    Exporter/Wholesaler, Farming / Production / Processing / Packing

    Main Export Markets

    Canada,France,Germany,Poland,United Arab Emirates,United Kingdom

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