HOLEX FLOWER B.V

To beautify the world with fresh cut flowers from Holland, that is our daily goal here at Holex. We are a Dutch flower export company, and we offer a complete range wholesale flowers from Holland, sourced worldwide. From the purchasing department and our quality check to the packing stations and logistics department: all strengths and expertise are combined to ensure we can offer you impeccable quality. We deliver anywhere in the world, with the best possible transport solution. So you and your customers can provide the most beautiful bridal bouquet, with matching corsages for all bridesmaids; a stunning centerpiece at that important event or a breathtaking tribute that expresses the deepest condolences. We deliver the flowers; you make the difference. Are you looking for floral inspiration? Take a look at our blog: www. holex. com/blog. About Holex Flower Holex Flower BV was founded in 1982 and is located at the VBA south-complex of the FloraHolland flower auction in Aalsmeer, The Netherlands. The most important markets are the United States, Japan, Canada, and recently several countries in the Middle East. Additionally, Holex services selected clientele in several European countries via truck transportation. * 𝐇𝐨𝐥𝐞𝐱 𝐅𝐥𝐨𝐰𝐞𝐫 𝐬𝐰𝐢𝐭𝐜𝐡𝐞𝐬 𝐭𝐨 𝐜𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐟𝐥𝐨𝐰𝐞𝐫 𝐛𝐨𝐱𝐞𝐬 𝐟𝐫𝐨𝐦 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐏𝐥𝐚𝐬𝐭𝐢𝐜𝐬 𝐟𝐨𝐫 𝐃𝐚𝐧𝐢𝐬𝐡 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 Following a successful pilot, Holex Flower is fully transitioning to the sustainable FECT Eco Flowerbox packaging solution for its Danish customers. This innovative flower box, developed by , is made from 100% recycled plastic. Specifically designed for transport using Danish trolleys, the box functions as a reusable container. The FECT Eco Flowerbox is delivered to customers filled with flowers, then collected and cleaned after use, allowing it to be reused multiple times. The logistics pooling and management of the FECT boxes are handled by. Their central role ensures that the boxes are efficiently collected, cleaned, and redistributed, making the system both reliable and scalable. This approach creates a sustainable closed-loop system that eliminates the need for single-use cardboard. * * * Podcast #30 is Live! Een prettig gesprek met. Paul Hoogenboom is de Managing Director van , een internationaal opererend bloemenexportbedrijf gevestigd in De Kwakel, Nederland. Holex is gespecialiseerd in de export van snijbloemen naar wereldwijde markten, met een focus op verre bestemmingen zoals de Verenigde Staten, China en het Midden-Oosten. Het bedrijf maakt deel uit van de Hoogenboom heeft een lange staat van dienst binnen Holex en staat bekend om zijn innovatieve benadering van logistiek en technologie in de sierteeltsector. * 𝐇𝐨𝐥𝐞𝐱 𝐂𝐨𝐨𝐥𝐞𝐫 𝐖𝐚𝐥𝐤𝐬: 𝐎𝐮𝐫 𝐭𝐨𝐩 𝟏𝟎 𝐌𝐨𝐭𝐡𝐞𝐫’𝐬 𝐃𝐚𝐲 𝐟𝐥𝐨𝐰𝐞𝐫𝐬! 🌸 Get inspired for Mother’s Day with a brand new episode of Cooler Walks! This time, our colleague Natalia takes you on a tour through the cooler at Holex Flower and shows you our top 10 favorite flowers for this special holiday. That’s why our Flower Hunter , regularly visits passionate growers around the world. During these visits, we capture their unique way of working and share their stories on our social media channels. 🌿🎥 These visits help us build strong partnerships, give growers a platform, and highlight their products to our global network of customers. We’re always on the lookout for hidden gems, for today and the future. See you soon!

• 𝐏𝐞𝐨𝐧𝐲 𝐒𝐞𝐚𝐬𝐨𝐧 𝐇𝐚𝐬 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐁𝐞𝐠𝐮𝐧: 𝐇𝐨𝐥𝐞𝐱 𝐕𝐢𝐬𝐢𝐭𝐬 𝐇𝐚𝐤𝐞𝐭 𝐏𝐞𝐨𝐧𝐢𝐞𝐬 𝐢𝐧 𝐏𝐢𝐣𝐧𝐚𝐜𝐤𝐞𝐫 This morning, we visited the close-knit family behind Haket Peonies in Pijnacker: Koos and Colin Haket, along with their family members, all working side by side to kick off another promising Dutch peony season. At this heartfelt family-run business, passion for peonies runs through generations—and it shows in every bloom. With the season now in full swing, both the greenhouse and the outdoor fields are buzzing with activity. The plants are thriving, and the first stems are being harvested with the same care and craftsmanship the Haket family is known for. Haket Peonies has built a solid reputation for premium quality and a beautiful range of varieties, loved by florists worldwide. 𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐬𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐯𝐚𝐫𝐢𝐞𝐭𝐢𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: • Flame – A fiery early bloomer with vivid crimson petals and an orange glow, highlighted by a white stripe at each petal’s base. • Sarah Bernhardt – A global favorite with large, romantic soft-pink blooms and a timeless fragrance. • Top Brass – A real eye-catcher, with creamy white petals and a fluffy yellow center—plus an amazing scent. • Angel Cheeks – Delicate and full, this variety features soft blush tones and a subtle perfume. • Jules Elie – A classic light-pink peony with abundant petals and a sweet, vintage-style fragrance. There’s something truly special about seeing a family come together around a shared passion. At Haket, peony growing isn’t just a job—it’s a way of life. And we’re proud to support it. V, we are excited to showcase our freshest and most amazing flowers that are in season this month. 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐅𝐥𝐨𝐰𝐞𝐫𝐬 𝐟𝐨𝐫 𝐌𝐚𝐲: Peonies Lilies Roses Hydrangeas and many more seasonal flowers Discover them all on Whether you're a florist, event planner, wholesaler or retailer, our premium selection of seasonal flowers is sure to meet your needs and exceed your expectations. Partner with us to bring the beauty of May to your clients and make this Mother's Day truly special. From inspiring grower visits to fine dining and a cultural visit to Amsterdam… 🎥 Watch the recap of the DDSD Spring Visit. We would like to thank everyone who participated in the program!
• Holex Flower visits PolderPride – Dutch Tulips at their best! 🌷 We spoke with the passionate growers behind PolderPride, a collective of seven Dutch Tulip specialists. Together, they grow top-quality Tulips with strong stems, vibrant colors, and excellent vase life – all under one trusted label. 💪🇳🇱 Did you know? 🤔 🌱 The journey from bulb to Tulip takes around 3 years! 🌍 PolderPride Tulips are exported worldwide – from bold mixes to soft pastels