Shanghai Zhihong Electronic Co., Ltd.

Ouree is an international beauty brand specializing in the research, development, production, and global sales of premium fragrance products. Our portfolio covers multiple segments, including perfumes and essential oils. We are committed to helping consumers express their individuality and emotions through unique, high-quality fragrance creations, delivering captivating and artistic personal scent experiences.

Guided by the philosophy "Your Fragrance, Your Statement", Ouree believes that fragrance is more than a form of adornment - it is an expression of emotion, taste, and personal identity. We collaborate with world-renowned perfumers, blending global fragrance trends with distinctive cultural inspirations to craft scents that embody both fashion-forward style and artistic value, winning the hearts of consumers worldwide.

Ouree operates advanced R&D laboratories and adheres to international-standard production systems, strictly complying with the quality standards of the beauty industry. Our products are certified in major global markets, ensuring broad international market access.

Looking ahead, Ouree will continue to expand its presence in the global premium fragrance market, strengthen brand influence, and collaborate with leading beauty channels and trusted partners worldwide. Together, we aim to shape a new era of fragrance artistry and lead the next wave of personalized fragrance consumption.